EVERY ACTION LEAVES A FOOTPRINT
ABOUT FOOTPRINT

WHAT IS FOOTPRINT?

A media and business intelligence brand looking at what businesses, people and institutions actually do rather than what their brochures say they do.

FACTS

EVIDENCE

CONTEXT

WHAT WE PUBLISH

We publish commentary, investigations, public-record research, business intelligence and satire.

We’re interested in:

  • facts
  • money
  • behaviour
  • business
  • government
  • people
  • contradictions
  • and rats

Not necessarily in that order.

OUR GENERAL EDITORIAL ATTITUDE

We are not on a mission.

That sounds exhausting.

Footprint isn’t here to save capitalism, cleanse society or usher mankind towards a more enlightened tomorrow.

We look at what is happening.

We find things that interest us.

We investigate things that smell peculiar.

We expose behaviour worth exposing.

And we try to make the result worth reading.

There is, admittedly, a slight preference for stories involving hypocrisy, greed, incompetence, extraordinary arrogance, creative interpretations of the truth and people discovering that the internet has a surprisingly long memory.

But nobody is perfect.