We are not on a mission.
That sounds exhausting.
Footprint isn’t here to save capitalism, cleanse society or usher mankind towards a more enlightened tomorrow.
We look at what is happening.
We find things that interest us.
We investigate things that smell peculiar.
We expose behaviour worth exposing.
And we try to make the result worth reading.
There is, admittedly, a slight preference for stories involving hypocrisy, greed, incompetence, extraordinary arrogance, creative interpretations of the truth and people discovering that the internet has a surprisingly long memory.
But nobody is perfect.